Hollywood, CA - For Immediate Release.

Apple ignited the computer revolution in the 1970’s with the Apple II, 1980’s with Macintosh, and today with a new wave of portable devices including iPods, iPads, and iPhones among others. Steve Jobs influenced The Safe Cig with his visionary brand of technology, innovative ideas, and a desire for change.

The Safe Cig was founded in 2007 with the vision of creating an alternative smoking device that would eliminate tar, combustible byproducts, and deadly smoke from people’s lives. Jon Deak set out to invite the brightest and best to assist in developing a product that would revolutionize the electronic cigarette industry.

At the heart of The Safe Cig, technologically innovative industry leaders strive to push the limits of every electronic cigarette company in the industry just as Steve Jobs broke barriers with Apple.

CEO John Cameron, brother of Film Director James Cameron, has helped develop some of the best cameras the big screen has ever seen. Upon quitting a pack-a-day smoking habit with the aid of an electronic cigarette, John Cameron has continued to devote his time and resources into innovating the industry through technological advances.

The Safe Cig is honored to introduce our Chief Computer Scientist and Lead Engineer André LaMothe.

LaMothe attended San Jose State University where he triple majored in mathematics, computer science, and electrical engineering. André LaMothe is the creator of the XGameStation and founded Xtreme Games LLC prior to joining The Safe Cig’s team of visionaries. André LaMothe is also an international best-selling author with works in the computer programming sector.

Apple’s standard of quality and innovation has been the foundation of The Safe Cig and will continue to guide advances in the electronic cigarette industry.

The Safe Cig released the next evolution of electronic cigarettes with The Micro on September 16, 2011. The Micro has revolutionized the technology previously accepted in electronic cigarettes.

Each rechargeable battery contains a flow sensor that activates the unit with a single draw on it, powering up The Safe Cig. Together with our team of engineers the most innovative battery was designed that preserves up to 99.9% of the battery life. Our batteries contain a 3.7 volt lithium ion battery to guarantee longer life and less time between charges. Our engineers have extended the battery life by as much as 50% over our competitors. The technological advances present in The Safe Cig’s electronic cigarettes are a first and will be used in numerous other products.

Every millimeter of The Safe Cig is inspired by a vision of electronic cigarettes being indistinguishable from tobacco cigarettes in the future. Steve Jobs strove to achieve the greatest hand-held computer system in the world through the iPhone. The Safe Cig continues to model the dedication Jobs provided through his exemplary ideas in the electronic cigarette industry.

Steve Jobs - a Genius, a Visionary, a Mentor

“My heart is broken to see my mentor leave this world. He helped shape The Safe Cig with his vision of technology. I hope to - one day - do the same for the electronic cigarette industry. At The Safe Cig, we have already created some amazing products, but we are nowhere near done yet.”

Jon Deak, Founder of The Safe Cig concludes, “My condolences to Steve’s family – he will always be missed.”

For more information on electronic cigarettes, visit The Safe Cig.