Multiple tobacco companies have released dissolvable tobacco products that look, taste, and smell like candy.
Dissolvable tobacco products are not necessarily new, as they have been around for a few years. Addressing their style, shape, flavors, and marketing brings heightened concern to some professionals amidst Big Tobacco claiming these products are an alternative to smoking in a ban-heavy world.
For tobacco maker, R. J. Reynolds and others, the introduction to dissolvable tobacco products has brought a new audience to their deadly products. Snus, Strips, Sticks, and Orbs have become a common purchase as an alternative to cigarettes. The packages are designed to resemble candy and gum alternatives, donning a tagline, "Anytime, anywhere." Which leaves some to question the intended target audience.
The advertisement on the right shows a young girl smiling behind R. J. Reynolds' Camel orbs, sticks, and strips. The age of the girl in question begs the question, "Are these products geared towards teen and young adults?" Some professionals believe so.
Dr. Leslie Kohman, the Medical Director of the Upstate Cancer Center believes the main purpose is to hook kids on nicotine, gradually increasing the content of the nicotine products used encouraging a new age of adult smokers. Continue Reading


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